Shop Our Bell & Ross Watches Collection

Latest Bell & Ross Watches Added to Our Site

All Bell & Ross Models

BR 01

( 130 Items)

BR 02

( 20 Items)

BR 03

( 84 Items)

BR Grand Minuteur

( 1 Items)

BR V1 92

( 3 Items)

BR V2 92

( 5 Items)

BR V2 94

( 14 Items)

BR V3 94

( 1 Items)


( 17 Items)


( 1 Items)


( 3 Items)

BRS - Mechanical

( 1 Items)

BRS - Quartz

( 62 Items)


( 6 Items)


( 23 Items)


( 10 Items)

Geneva 126

( 2 Items)


( 2 Items)


( 10 Items)


( 87 Items)

Vintage BR 123

( 32 Items)

Vintage BR 126

( 40 Items)

Vintage WW1

( 19 Items)

Vintage WW2

( 3 Items)


( 2 Items)

Brief Brand History for

Bell & Ross originated in 1992 when Bruno Belamich and Carlos A. Rosillo began a project in university. That same year, Bell & Ross started supplying watches to the French Air Force. The Paris-based company officially supplies watches to a French air and space force squadron and the French space program. The brand's professional appeal is solidified in its design philosophy, which prioritizes legibility, reliability, and accuracy.

Product Line Overview

Most Bell & Ross watches feature bold, square cases accented by four screws at each corner. Many possess a distinctive tool watch quality owing to their rugged, military inspired aesthetics.

The Instruments Collection is entirely composed of square case shapes. Primarily featuring automatic self-winding movements, these watches are available in stainless steel, with black powder coating, and with various straps and dials. The Instruments Collection encompasses watches of several specialized purposes, including aviation. The aeronautical instruments produced by Bell & Ross can be found in case diameters ranging from 39 millimeters to 46 millimeters. The Instruments Collection also contains diving instruments, marked by the presence of rotating bezels and higher water resistance.

The Urban Collection applies the signature four-screwed, square Bell & Ross case to the modern, integrated bracelet, sports watch. This collection carries the BR 05 reference. Both the case and bracelet utilize an elegant combination of brushing and polishing to accentuate its contrasting sharp lines and curves. The BR 05 is available with time and date, skeletonized, GMT, and chronograph movements.

In contrast to the other collections, the Bell & Ross Vintage Collection only features round cases. The collection includes the Original, Heritage, Officer, Racing Bird, Aeronavale, Garde-Cotes, and the Heure Sautante. Notably, the Heure Sautante is the first jumping hour mechanical watch with a power reserve indication. Most watches in this collection carry BR V- reference numbers.

The Haute-Horlogerie Collection provides horologically complex alternatives to the other highly functional collections. The Haute-Horlogerie Collection features mostly skeletonized movements and includes the BR-X1 Tourbillon and BR-X2 Tourbillon. In addition to a tourbillon, the BR-X1 possesses a monopusher chronograph and impressive four day power reserve. The BR-X2 is wound by a micro rotor.

The Concept Collection hosts a number of bold, conceptual designs. The BR 01 Skull prominently displays a large skull which references fighters' courage in life-threatening peril. The watch is available in a full sapphire case and numerous diamond-set cases. The Flight Instruments concept takes the displays of navigation instruments in aircrafts and applies them to watch dials.

Click Here For a list of Model & Reference Numbers for Bell & Ross