Shop Our Alpina Watches Collection

He was convinced that Alpina would grow to become supremely successful worldwide for the quality, durability, precision and design of his watches. He wanted to provide sportsmen, engineers, technicians and adventurers with the ideal watch. Hauser turned his vision into reality with the introduction of the “Alpina 4” concept in 1938. In that year, Hauser revolutionized the sports watch by imposing the four essential principles for any watch that wanted to be considered a true “sport watch.” He insisted that a sports watch had to have each of the following four characteristics: