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The Bedat NO. 7 is from the family business founded in 1996 to succeed in the challenge of building a new name in the luxury watch making establishment. Each aesthetic design is based on a concept of differentiation, timelessness, elegance, and sophistication. Bedat No.7 is symbolic of many things; The figure seven symbolized eternal life in Ancient Egyptian culture because that represented a complete cycle. In Morocco, sterile women wind their belt seven times around the trunk of certain trees. And breaking a mirror is said to bring seven yearsi¿½ bad luck!